Call waiting: How just six extra seconds can reduce inappropriate 101 calls

11th August 2016Simon Ruda, Behavioural Insights Team

The 101 service for non-urgent calls to the police has come under increasing pressure in many forces across the country. However, anecdotal evidence suggests that many calls aren't about issues the police can deal with. After analysing data from hundreds of thousands of 101 calls, Michael Sanders and Simon Ruda of the Behavioural Insights Team argue that just a six second ring time could slash inappropriate calls, and free up the 101 service for those who need to get through.

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Call waiting: How just six extra seconds can reduce inappropriate 101 calls

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