Police contact management: The right product is key to ‘creating the loop’ for multichannel transformation

ADVERTISEMENT INTERVIEW: With UK police preparing to handle rapidly growing volumes of digital, multichannel contact from the public, the benefits – both for citizens and forces – of installing integrated contact management and CRM platforms are increasingly obvious; Steve Norris, Police Market Director at Salesforce UK (a specified supplier under the recent framework) highlights the advantages of the latest contact technology in enabling forces to cope with demand and enhance the service to citizens.