Chief opts for ‘authentic’ Twitter presence for staff praise, ‘dynamic’ public engagement and ‘dispelling myths’
INTERVIEW: Police can easily find themselves on the wrong end of a social media storm, either from online trolls or as a result of edited footage; but for recently appointed West Mercia Chief Constable Pippa Mills, Twitter provides an opportunity to engage with the public, praise staff and support colleagues, as she explained to Policing Insight Deputy Editor Sarah Gibbons.