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On camera: How one force used a ‘social experiment’ to raise awareness of vulnerability

As part of a campaign to raise awareness around vulnerability, Northumbria Police conducted a social experiment to see how many people would stop and help a man apparently suffering early onset Alzheimer’s. Northumbria Police’s Engagement Advisor Jemma Woolley and Ch Insp Steve Wykes speak to Policing Insight about why the force took this approach.

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