When it comes to engagement, reconsider the Stone Age

13th June 2025Michael Simon, Chief Strategy Officer, Zencity

When public sentiment – including trust in police – can shift overnight following a viral clip or local incident, the need for policing to be able to engage with and have an up-to-date grasp of local sentiments has never been stronger; Michael Simon, Chief Strategy Officer at Zencity and a speaker at this weekend’s Cumberland Lodge Police Conference, argues that harnessing the latest technology – rather than door-knocking and telephone surveys – can provide policing with a real-time, in-depth understanding of the ‘voice of the customer’.

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When it comes to engagement, reconsider the Stone Age

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