The work of the West Midlands Police Data Ethics Committee has been recognised as pioneering in England and Wales, but until now the impact of its activities had not been fully assessed; Northumbria University Professor Marion Oswald, Senior Research Associate at the Alan Turing Institute and Chair of the Committee, outlines the findings of a new report which evaluates that activity, and suggests steps to improve outcomes both for the West Midlands Police and other forces looking to follow suit.