Simon Hall is the co-founder and CEO of Coeus Software. He began his career as a broadcast engineer in the Transmission department of the BBC, working on many capital projects including the introduction of automation and the start of the transition from analogue to digital broadcasting. After a 10-year career, he joined the management team of Troll Technology Corporation and moved to California. When Troll was acquired three years later by Istec Inc as part of its IPO to create Wescam Inc, Simon worked with Wescam to build their presence in the UK, before setting up HeliMedia Ltd in 1994 as an Independent Sales Agency. HeliMedia has since built a reputation in specialist airborne technology projects in military, public safety and commercial projects across the globe, generating more than $200M in sales and support revenue. Driven by his passion for technology and how it is used to modernise organisations for the digital era, Simon went on to co-found Coeus Software Ltd in 2006. Its mission is to facilitate a truly mobile workforce, by creating an affordable self-service SaaS solution that can digitise business processes for any size business in multiple market sectors deployed to a global customer base.