ADVERTISEMENT FEATURE: Police forces in England and Wales face a huge challenge to recruit an extra 20,000 officers by 2023, but there are helpful lessons to be learned from elsewhere. PwC has been working with the Swedish Police, who have a similarly ambitious recruitment target. In their second article, Muz Janoowalla, Director of Data and Analytics at PwC UK, and Fredrik Birkeland, Public Sector Consultant at PwC Sweden, look at the Swedish experience of how data analysis of the applicants’ experience can provide insights to improve the application process.

ADVERTISEMENT FEATURE: Police forces in England and Wales face a huge challenge to recruit an extra 20,000 officers by 2023, but there are helpful lessons to be learned from elsewhere. PwC has been working with the Swedish Police, who have a similarly ambitious recruitment target. Here, Muz Janoowalla, Director of Data and Analytics at PwC UK, and Fredrik Birkeland, Public Sector Consultant at PwC Sweden, look at the Swedish experience of using survey data and the importance of knowing your target group.