When it comes to engagement, reconsider the Stone Age

13th June 2025Michael Simon, Chief Strategy Officer, Zencity

When public sentiment – including trust in police – can shift overnight following a viral clip or local incident, the need for policing to be able to engage with and have an up-to-date grasp of local sentiments has never been stronger; Michael Simon, Chief Strategy Officer at Zencity and a speaker at this weekend’s Cumberland Lodge Police Conference, argues that harnessing the latest technology – rather than door-knocking and telephone surveys – can provide policing with a real-time, in-depth understanding of the ‘voice of the customer’.

To read this article you need to have an individual paid subscription or subscriber access via your organisation’s corporate subscription.

Please sign in to your account or subscribe to a plan below to read this article.

If your organisation has a corporate subscription please register a FREE account with your organisation email address for full subscriber access.

Email Address or Username:

Password:

Forgot password?

Having problems creating an account or can't sign in? Please e-mail [email protected]

Username: *

Email Address: *

Verify Email Address: *

Captcha: *

A registration to Policing Insight also registers you for access to sister site PolicingTV.

Receive the Policing Insight Weekly Digest Receive the Policing Insight Daily Brief (powered by Media Monitor) I would like to receive information and offers from carefully selected partners of Policing Insight and PolicingTV

Having problems creating an account or can't sign in? Please e-mail [email protected]

When it comes to engagement, reconsider the Stone Age

Request a password reset using the form below