OPINION: Nathan Bird, UK Policing lead for social media company Hootsuite, believes the changes that policing will need to make as a result of the European Electronic Communications Code – known as ‘Next Generation 999’ – should be seen as a real opportunity to revitalise police engagement and public contact in a digital society.

Analysis: Following the publication of CoPaCC's recent thematic on police contact management, Hootsuite's UK Police Lead Nathan Bird examines some of the findings and highlights the increasing role of online engagement, a low cost and, at times, more effective way to manage police demand.